Sichtbar glücklich by Chalisa Klammt mit Medien-Marketing (u.a. Native Ads, PR-Coachings, Copywriting) und der Erfolgs-Prise Mindset

MAKE YOURSELF VISIBLE AND HAPPY AS AN ENTREPRENEUR & COACH

Let people speak well of you... Public Relations Do you like Pink, Lady Gaga or Florian Silbereisen? Why? Not just because of the music, but because media reports have created sympathy and closeness. Celebrities become tangible, familiar and popular through this. Your hotel, your tourist destination, cosmetics range or service offer only becomes known beyond the social media bubbles through PR. Trust and familiarity are the basis. You yourself prefer to shop where the owners and their stories are known and familiar, right?

What is PR?

Public relations ensure - a higher level of awareness, - a certain image, - build sympathy and trust - higher sales in the long term.

People buy where the image is right and the people are known.


Difference between advertising and PR

PR is concerned with whether and how others talk about a product or

a company talks about how it is seen, how it is publicly visible.

 

While advertising says directly: "Buy me!", PR lets others report that a purchase is worthwhile.


Advertising has been proven to only be effective once the reputation of a brand or company is established. And PR in particular achieves this when it comes to product launches. Classic PR and modern activities are more cost-effective than advertising.


PR vs. press work

PR as part of the marketing mix is more than regular press releases. PR knows no dogmas, only creativity and individual solutions. PR thrives on communication and not just one-sided announcements.


How about events, social media, sponsorship, educational events, world championship attempts, target group campaigns, consulting services, collaboration with influencers, etc.?


There is no universal recipe, but rather tailor-made individual solutions.